Market Research Director

2 days ago

Vellore, Tamil Nadu, India beBeeInsights Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We seek a dynamic Professional to lead insights, pivotal in shaping customer-centric strategies and uncovering new market opportunities.

  • Consumer Strategy & Research
  • Design and execute qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Evaluate consumer needs and behaviors through an always-on intelligence engine.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand & Communication Enablement
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement
  • Manage and mentor junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function.
Required Skills & Qualifications

A minimum of 6–8 years of proven expertise in consumer insights, brand strategy, or research with agency and client-side experience is required. A strong grounding in qualitative research methodologies with demonstrated success in applying them to solve business problems is essential. Understanding of quantitative research techniques is beneficial. Proven ability to convert insights into actionable business strategies, excellent storytelling and synthesis skills, and experience in fast-paced environments are highly valued. An MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields is preferred.

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