Pan India Marketing Lead

6 days ago


Bengaluru, Karnataka, India AB InBev India Full time

**Job Description:**

As a Senior Trade Marketing Manager at AB InBev India, you will play a critical role in driving sales growth and brand awareness through effective trade marketing strategies.

Responsibilities:

  • Lead the development and execution of trade marketing plans that align with business objectives.
  • Work closely with cross-functional teams to identify opportunities for growth and improvement.
  • Manage and evaluate trade and consumer promotions for priority channels.
  • Analyze data to inform business decisions and optimize marketing spend.
  • Develop and maintain relationships with key trade partners and customers.

Requirements:

  • MBA or equivalent degree from a reputed B school.
  • 5-7 years of experience in handling Sales/Channel/Trade Marketing - preferably FMCG Industry.
  • Excellent knowledge of Trade Marketing, Consumer Buying behavior & Channel development.
  • Knowledge and experience in conducting Market Research & Analysis.


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