Head of Campaign Strategy

2 days ago

Chandigarh, Chandigarh, India beBeeStrategy Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Planning and Strategy Director

About the Role:

We are seeking an experienced professional to lead integrated campaign planning and strategic direction for a large-scale political marketing initiative. This role requires both sharp analytical skills and a deep understanding of regional socio-political realities.

The ideal candidate will be able to translate voter sentiment and party objectives into powerful, multi-channel campaign plans that deliver mass connectivity, influence public perception, and strengthen our positioning.

Campaign Responsibilities:

  • Political Campaign Planning and Strategy
    • Lead integrated planning efforts across all campaign arms - digital, social media, traditional media, grassroots events, and influencer outreach.
    • Translate central political objectives into regionally relevant, actionable campaign strategies.
    • Create high-impact, culturally resonant narratives that connect with voters across demographics.
  • Research-Driven Strategic Direction
    • Oversee primary and secondary research on socio-political, economic, and cultural factors to inform planning.
    • Analyse past election data, voter sentiment, and competitor activities to identify opportunities and challenges.
    • Use listening tools, field feedback, and media monitoring to shape real-time adjustments in strategy.
  • Campaign Integration and Execution Oversight
    • Develop strategies that seamlessly integrate on-ground political activities with digital amplification.
    • Ensure smooth coordination between creative, media, event, and field teams for timely execution.
    • Oversee campaign launches, ensuring they are well-timed, culturally relevant, and media-optimised.
  • Measurement, Tracking and Optimisation
    • Define campaign KPIs - awareness, reach, sentiment shift, engagement - and establish measurement methodologies.
    • Monitor campaign performance, prepare impact reports, and recommend mid-course corrections.
    • Presents regular updates to senior leadership on key metrics, voter insights, and campaign health.
  • Innovation and Product Development
    • Propose new planning approaches and campaign formats that break through media clutter.
    • Leverage emerging digital platforms and technologies for political outreach.
    • Drive integration of storytelling, data, and technology in campaign strategies.

Key Skills and Qualifications:

  • Strategic Thinking: Ability to combine political objectives with creative execution in a data-driven manner.
  • Leadership and Collaboration: Proven ability to lead cross-functional teams under high-pressure, fast-changing scenarios.
  • Analytical Mindset: Strong research interpretation and data-to-strategy translation skills.
  • Communication Skills: Ability to articulate strategies clearly to both political leadership and execution teams.
  • Adaptability: Agile in responding to breaking news, political shifts, and real-time feedback from the field.

Requirements:

  • Years of experience required: 5+ years
  • Type: Work from Office (Mohali/Chandigarh)
  • Language and Cultural Requirement:
    • The candidate must possess a strong knowledge of the Punjabi language, culture, political nuances, and regional voter behaviour.
    • Proficiency in Hindi and English is also essential for working across diverse teams and stakeholders.

  • Head - Digital Marketing

    3 weeks ago

    Chandigarh, Chandigarh, India Webguruz Full time

    Head of Digital MarketingLocation: Chandigarh, IndiaAbout WebGuruz Technologies Pvt Ltd:Established in 2008, WebGuruz Technologies Pvt Ltd has emerged as a prominent leader in the IT services and solutions landscape. We pride ourselves on delivering exceptional value to our clients through a comprehensive suite of services, including expert website...

  • Campaign Strategist

    2 days ago

    Chandigarh, Chandigarh, India beBeeResearch Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Research Manager Job OpportunityWe are seeking a highly skilled and strategic Research Manager to spearhead comprehensive research operations for a political campaign in Punjab.Develop and execute both qualitative and quantitative research studies that provide actionable insights for the campaign.Design robust research instruments, including surveys,...

  • F&B Operations Head

    4 weeks ago

    Chandigarh, Chandigarh, India AJA honestly good food Full time

    About AJA Honestly Good Food AJA is a growing premium F&B brand rooted in wellness, flavor, and design. With two successful outlets and a third opening soon, we are on a mission to become the most desirable healthy lifestyle dining brand in India. Role Overview You will be responsible for overseeing the operations of three outlets in Chandigarh, Panchkula...

  • Abfl-regional Sales Head-sme-emerging Markets-chandigarh

    3 weeks ago

    Chandigarh, Chandigarh, India Aditya Birla Group Full time

    Job PurposeJob Purpose Description4 Key Result Areas Write the key results expected from the job and the supporting actions for each of these key result areas For a majority of jobs typically there could be 4- 7 key result areas Key Result AreasSupporting ActionsChannel Management- Effectively optimise different types of channel network in Region to...

  • Only 24h Left Senior Media Buyer – VSL Campaigns

    2 days ago

    Chandigarh, Chandigarh, India Web Cue Full time

    Position : Senior Media Buyer - VSL campaignsLocation : HybridExperience : 2+ years in VSL Funnel Building________________________________________________________WebCue LLC is hiring for Senior Media Buyer with a proven track record of scaling Video Sales Letter (VSL) campaigns profitably across ClickBank and other leading affiliate networks.This is not a...

  • 15h Left F&B Operations Head

    3 weeks ago

    Chandigarh, Chandigarh, India AJA honestly good food Full time

    About AJA Honestly Good FoodAJA is a growing premium F&B brand rooted in wellness, flavor, and design. With two successful outlets and a third opening soon, we are on a mission to become the most desirable healthy lifestyle dining brand in India.Role OverviewYou will be responsible for overseeing the operations of three outlets in Chandigarh, Panchkula &...

  • FMGE Head

    4 weeks ago

    Chandigarh, Chandigarh, India PrepLadder Full time

    Job DescriptionAbout the Organization:Candidates are encouraged to go through our website and know more about PrepLadder before the interview. https://prepladder.com/ Started in 2016, PrepLadder specializes in medical examinations and provides access to education services and preparation material for exams such as NEET PG, AIIMS PG,NEET SS, and FMGE. Founded...

  • Google Ads Specialist

    2 weeks ago

    Chandigarh, Chandigarh, India AdQuark Full time

    About Us We are a fast-scaling performance marketing agency working with top affiliate networks and global brands. Our campaigns run directly on Google Ads, focusing on high-volume execution, CPC control, and maximizing click delivery for revenue growth. Role Overview As a Google Ads Specialist , you will be responsible for executing, monitoring, and...

  • Creative Director

    4 weeks ago

    Chandigarh, Chandigarh, India Transmitter Agency Full time

    Location: Chandigarh Employment Type: Full-Time | On-siteReports to: CEO & Strategy HeadAbout TransmitterWe are a branding and advertising agency built on bold thinking, culture-first ideas, and work that earns attention. At Transmitter, we believe creativity is a business tool — not decoration. We combine strategic clarity with imaginative execution to...

  • Creative Director

    4 weeks ago

    Chandigarh, Chandigarh, India Transmitter Agency Full time

    Job DescriptionLocation: ChandigarhEmployment Type: Full-Time | On-siteReports to: CEO & Strategy HeadAbout TransmitterWe are a branding and advertising agency built on bold thinking, culture-first ideas, and work that earns attention. At Transmitter, we believe creativity is a business tool not decoration. We combine strategic clarity with imaginative...