Digital Marketing Specialist
1 month ago
About the Role
Manaccel management consultants is seeking a skilled PPC Manager/Digital Marketing Manager to lead our search engine advertising efforts. As a key member of our team, you will be responsible for driving traffic and generating leads through effective paid search strategies.
Key Responsibilities
Launch and manage various PPC campaigns, ensuring optimal ROI and performance across search platforms like Google AdWords and Bing. Conduct keyword research and audience targeting to maximize campaign reach and engagement. Monitor budget and adjust bids to achieve better results. Track key performance indicators (KPIs) to assess campaign performance and identify areas for improvement. Produce regular reports for management, highlighting campaign performance and suggesting new strategies. Develop and implement compelling ad copy and landing pages to drive conversions. Maintain partnerships with PPC ad platforms and vendors to optimize campaign performance. Identify and mitigate click fraud risks to ensure campaign integrity.
Requirements
A minimum of 2 years' experience in fully managing PPC campaigns for companies like Amazon, Flipkart, Shopify, or WooCommerce. Proven experience in PPC management, with a strong understanding of search engine advertising platforms. High standard of written and spoken English. Ability to work independently and collaboratively as part of a team. Strong analytical and problem-solving skills, with attention to detail. Experience with campaign tracking, budgeting, and ROI analysis. Familiarity with tools like Google Analytics and AdWords.
What We Offer
Competitive salary based on experience and knowledge. Opportunity to work with a dynamic team in a fast-paced industry. Professional growth and development opportunities. Flexible work environment with a focus on work-life balance. Regular performance reviews and feedback. Access to industry-leading training and development programs.
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