Digital Marketing Strategist

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Job Overview

We are seeking a seasoned performance marketing expert to spearhead our e-commerce advertising efforts. The ideal candidate will have extensive experience in managing and optimizing pay-per-click (PPC) campaigns, driving revenue growth, and improving customer acquisition and retention.

Key Responsibilities:

  • Develop and execute comprehensive PPC strategies to enhance brand visibility, drive sales, and improve return on ad spend (ROAS).
  • Conduct thorough keyword research, manage bids, and audience targeting to boost ad performance and conversion rates.
  • Monitor and analyze daily campaign performance metrics, including cost per click (CPC), conversion rate, and ROAS, to inform data-driven optimizations.
  • Utilize advanced analytics tools and techniques to identify trends, insights, and opportunities for improvement.
  • Collaborate closely with cross-functional teams, including sales, supply chain, and creative, to align advertising strategies with business objectives.

Required Skills and Qualifications:

  • Hands-on experience in managing Amazon PPC campaigns, with a proven track record of improving ACoS and driving revenue growth.
  • Expertise in using Amazon Advertising Console and related analytics tools, including Excel for data analysis.
  • Strong analytical skills, with the ability to interpret complex data sets and develop actionable insights.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.

About This Role:

This is an exciting opportunity to join our team as a performance marketing specialist and play a key role in shaping our e-commerce advertising strategy. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply.

The Ideal Candidate:

  • Has hands-on experience in managing Amazon PPC campaigns, with a proven track record of improving ACoS and driving revenue growth.
  • Is proficient in using Amazon Advertising Console and related analytics tools, including Excel for data analysis.
  • Has strong analytical skills, with the ability to interpret complex data sets and develop actionable insights.
  • Is an excellent communicator and project manager, with the ability to work effectively in a fast-paced environment.

Benefits:

This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development. We are committed to providing a supportive and inclusive work environment that encourages collaboration and innovation.

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