Digital Process Optimization Expert

2 weeks ago


Mumbai, Maharashtra, India Schbang Full time

About the Role:

We are seeking an experienced Digital Process Optimization Expert to join our Schbang team. In this role, you will have the opportunity to implement and automate marketing processes, set up performance measurement tools, and optimize customer engagement strategies.

About You:

  • Proven track record of success in marketing automation or digital marketing.
  • Expertise in at least two marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap, Marketo).
  • Familiarity with Google Analytics and web tracking tools.
  • Strong analytical skills to drive business growth through data-driven insights.
  • Ability to work effectively in a fast-paced environment with multiple deadlines.
  • Excellent communication and collaboration skills.

Job Description:

Your key responsibilities will include:

  • Designing and implementing marketing automation strategies to drive business growth.
  • Collaborating with cross-functional teams to optimize customer journeys and marketing workflows.
  • Analyzing campaign performance and providing actionable insights to inform future marketing efforts.
  • Managing email marketing and customer engagement tools to enhance customer experiences.
  • Implementing and monitoring web tracking technologies to measure campaign effectiveness.
  • Ensuring compliance with relevant regulations, such as GDPR and PECR.
  • Developing and delivering training programs for marketing teams on automation tools and best practices.


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