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Digital Analytics Expert

3 weeks ago

Mumbai, Maharashtra, India Puretech Digital Full time

About the Role

Puretech Digital is looking for a Digital Analytics Expert to drive business growth through data-driven insights. The successful candidate will have expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, SQL, and mobile app measurement tools such as Firebase and MMPs like AppsFlyer.

Key Responsibilities:

  • Analyze website performance, user behavior, and digital marketing effectiveness to provide actionable insights.
  • Develop and maintain dashboards and reports in Looker Studio and other Business Intelligence (BI) tools.
  • Collaborate with marketing and development teams to optimize digital campaigns and website performance.
  • Conduct deep-dive analyses to identify trends, opportunities, and areas for improvement.
  • Provide data-driven recommendations to enhance user experience and conversion rates.
  • Work with SQL and BigQuery to extract and manipulate large datasets.
  • Support A/B testing initiatives by setting up tracking and analyzing results.
  • Evaluate the accuracy of analytics setups and troubleshoot tracking issues.
  • Implement and analyze mobile app measurement using tools such as Firebase and MMPs (e.g., Appsflyer, Adjust, Branch) to track app performance and user engagement.
  • Stay updated with industry trends, new analytics tools, and best practices.

Requirements:

  • A minimum of 4-5 years of experience in web analytics, preferably in a digital marketing or e-commerce environment.
  • Expertise in GA4, GTM, and Looker Studio.
  • Strong knowledge of SQL for data querying and analysis.