
Public Relations Specialist
9 hours ago
Public Relations Role
This role requires close collaboration with internal teams in a dynamic, fast-paced environment.
- Drafting press materials such as releases, listing notes, pitch notes, product notes, FAQs, and other aligned materials with client objectives and best practices.
- Building and maintaining media lists, sending invites, conducting follow-ups with journalists, bloggers, and influencers, and engaging in rounds to secure placements.
- Supporting event planning and execution, including developing checklists, managing logistics, assembling kits, and preparing reports.
- Preparing monthly reports, including cost analysis (CBA), daily monitoring, work-in-progress (WIP) updates, and tracking campaign effectiveness.
- Conducting secondary research for releases, pitches, concept notes, and plans, providing valuable insights.
- Responding promptly to client communication, sending meeting minutes (MoMs) within 24 hours, and providing regular updates, reports, and status.
- Identifying relevant opportunities, including potential award platforms for client submissions, and tracking industry trends and publications.
- Organizing, assembling, and printing kits for client meetings and events to ensure all materials are prepared professionally.
- Ensuring timely deliverables and maintaining high-quality standards while assisting with daily activities to support plan execution.
Requirements and Qualifications
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- 1-2 years of experience in PR or a media-related role.
- Experience working with Fashion/Lifestyle or Hospitality/F&B brands is an advantage.
- Excellent writing, editing, and communication skills.
- Detail-oriented with the ability to manage multiple tasks.
- Proficient in social media platforms and online tools.
- Strong interpersonal skills and relationship-building ability.
- Knowledge of databases, influencers, and industry trends is beneficial.
Key Responsibilities
- Developing and implementing PR strategies aligned with client goals.
- Coordinating events and activities to promote brand awareness.
- Collaborating with internal teams to achieve project objectives.
- Managing media relations and securing placements.
- Providing regular reporting and updates on project progress.
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