Ambitious Brand Professional Wanted

4 days ago

Nagpur, Maharashtra, India beBeeBrandDevelopment Full time ₹ 15,00,000 - ₹ 20,00,000
Brand Development Lead

We foster a culture that empowers startups to scale and thrive by placing people at the heart of their growth strategy.

About Our Role:

A platform that bridges local farmers with urban consumers, delivering fresh, traceable produce directly to customers' doors.

This innovative model combines sustainable agriculture with a direct-to-consumer retail experience through online and offline channels.

  • A deep understanding of customer behavior, preferences, and purchasing drivers is crucial for success in this role.
  • The ideal candidate will have a proven track record of launching and scaling successful products while delivering high-impact campaigns.
  • Expertise in driving innovation, organic footfall, and search growth is vital for this position.
  • A customer-centric mindset with ownership of content across all brand communication touchpoints is required.
  • The Brand Development Lead will develop and execute holistic brand strategies to drive growth, awareness, and engagement.
  • Leading cross-functional teams to launch new products, campaigns, and customer initiatives is a key responsibility.
  • Leveraging customer insights and market research to guide brand positioning and messaging is essential.
  • Collaborating with digital teams to optimize online presence and customer experience is vital.
  • Driving continuous innovation and experimentation to stay ahead of competitors is necessary.
  • Monitoring and evaluating brand performance using data-driven insights to refine strategies is critical.

About You:

  • Minimum 5 years of experience in the FMCG sector with leading brands are required.
  • 1–2 years of experience in online brand management, ideally within a consumer-facing, high-growth environment, are preferred.

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