Digital Storytelling Manager

6 days ago


Mumbai, Maharashtra, India NEWJ Full time
Unlock Your Potential as a Digital Storytelling Manager at NEWJ

We are seeking an experienced Digital Storytelling Manager to join our team at NEWJ, India's fastest-growing media-tech company. As a key member of our team, you will be responsible for managing our YouTube channel, creating high-quality video content, and driving engagement with our audience.

About NEWJ

NEWJ is a video-only, mobile-first publisher focused on creating and producing high-impact video content for the smartphone-obsessed young Indian. Founded in 2018, our mission is to tell stories that matter to India's masses and help build a 'Digital Bharat' through impactful and India-centric storytelling.

Job Description

As a Digital Storytelling Manager, your primary responsibilities will include:

  • YouTube Channel Management:
    • Develop, curate, and manage all published content (videos, images, graphics).
    • Optimize video content, titles, tags, descriptions, and thumbnails for SEO.
    • Analyze YouTube Analytics to guide strategy and improve performance.
  • Content Creation:
    • Collaborate with the content creation team to produce high-quality, SEO-optimized video content.
    • Ensure proper keyword research and use for video optimization.
  • Engagement:
    • Engage with our community in the comments, addressing questions, feedback, or potential issues.
    • Collaborate with influencers and other potential partners to grow the channel's reach and credibility.
  • Content Strategy Development:
    • Develop a YouTube content calendar in alignment with the company's goals.
    • Track emerging trends on YouTube and integrate them into our strategy.
  • SEO Expertise:
    • Perform continuous YouTube channel and video audits to ensure best practices in SEO are being applied.
    • Stay up-to-date with the latest YouTube algorithm changes and SEO techniques.
  • Cross-Platform Strategy:
    • Coordinate with other social media platforms to cross-promote and leverage content.
    • Ensure consistent messaging and branding across all social media platforms.
  • Reporting:
    • Provide monthly/quarterly analytics reports on YouTube channel performance, growth, and engagement.
    • Recommend actionable insights based on analytics.
Requirements

To succeed in this role, you should have:

  • A proven track record of managing a YouTube channel with a significant following.
  • Deep understanding of YouTube SEO best practices.
  • Excellent written communication skills in English.
  • Familiarity with YouTube Analytics and SEO tools.
  • Strong ability to work in a team and communicate with cross-functional departments.
  • Creative mindset with the ability to identify and act on new opportunities.
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
What We Offer

We offer a competitive salary of ₹10,00,000, a comprehensive benefits package, including health insurance, flexible working hours, and paid parental leave. You'll also have opportunities for career advancement, inclusive culture, recognition and rewards, and innovation and creativity.



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