Strategic Consumer Strategist

2 days ago

Udaipur, Rajasthan, India beBeeConsumer Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Title: Manager Consumer Insights

This is a pivotal role in shaping customer-centric strategies, strengthening brand positioning and uncovering new market opportunities.

  • Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs expectations and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping interiors and design landscape.
  • Drive research-led recommendations to improve funnel conversions enhance profitability and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
  • Manage mentor and up skill junior researchers by fostering culture of curiosity rigor and impact.

The ideal candidate will bring strong blend of qualitative depth quantitative rigor and cultural sensitivity to decode consumer journeys inform product and service design and inspire impactful brand communication.

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