
Activation Strategist
13 hours ago
Job Title: Activation Strategist
Job Summary:
We are seeking a highly skilled Activation Strategist to join our team. In this role, you will be responsible for leading the development and execution of activation strategies that drive business outcomes.
Key Responsibilities:
1. Develop and execute annual set of activities/calendars based on brand plans, driving campaign execution and measuring performance.
2. Create clear strategies and roles for activation to achieve business objectives for each key sub-brand, measuring impact on brands.
3. Build consumer databases and retarget consumers in future activations.
4. Drive rural and higher participation in Mela/Fairs, exploring regional festivals like Chatt Puja, Karva Chauth, etc.
5. Optimize costs through negotiation and cost-effective models.
6. Identify new touch points to engage/sample/sell, such as Wedding planners, Cafeterias, Amusement Parks, etc.
7. Create campaigns using technology (AR/VR/Meta/Gaming) and drive measurement, disruption or innovative ways of deployment, measuring impact on PR, integrated campaigns, measurement studies, overall participation, engagement, and productivity.
8. Continuously create consumer databases (%age of consumers met for any activity conducted), covering behavioral questions/feedback questions.
9. Ensure Finance Trackers and SOP adherence are periodically reviewed.
10. Manage agencies effectively, including new agencies, specialized agencies, and regional agencies.
11. Showcase best practices done in the area of activation and digital activation projects.
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