Digital Marketing Leader

1 day ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Job Overview:

As a Product Marketing Manager, you will be responsible for developing and executing growth-oriented marketing strategies that drive user acquisition, retention, and engagement.

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  • Key Responsibilities:
  • Media Planning: Collaborate with various stakeholders to develop and execute marketing strategies that drive growth
  • Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience
  • Conversion Rate Optimization: Analyze transaction data and user behavior to identify opportunities for optimization and revenue growth
  • Monetization Efforts: Identify and establish go-to-market strategies to monetize partnerships
  • Project and Campaign Management: Oversee end-to-end project and campaign execution, including planning, execution, monitoring, and reporting on key performance indicators (KPIs)
  • Business Growth: Identify, plan, and execute business growth initiatives through AdTech partnership
  • Data Analysis: Utilize data-driven insights to make informed decisions and continuously improve growth and performance marketing initiatives
  • Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities to inform growth strategies
  • Cross-functional Collaboration: Work closely with product development, design, and engineering teams in a multicultural environment to ensure the successful implementation of growth initiatives

Requirements:

Developing compelling product positioning and messaging is crucial. The ideal candidate should have excellent communication and analytical skills. Experience in marketing strategy development and team collaboration is required.

Benefits:

Our company offers competitive compensation and benefits packages, as well as opportunities for professional growth and development.

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