Brand Experience Catalyst

2 days ago

Aurangabad, Maharashtra, India beBeeActivation Full time ₹ 40,00,000 - ₹ 80,00,000

Job Overview:

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As a Brand Activation Specialist, you will play a pivotal role in shaping the offline brand experience and marketing efforts of our organization. This exciting opportunity involves driving consistency across various touchpoints, collaborating with vendors, and executing innovative branding activations.

Responsibilities:

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  • Branding Standardization & Implementation:">
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    • Develop and maintain comprehensive branding guidelines to ensure uniformity across all assets.">
    • Collaborate with vendors to execute high-quality bus branding, uniforms, and other physical branding assets while maintaining strict quality control standards.">
    • Work closely with cross-functional teams to enforce branding consistency and coordinate operational logistics.">
    • Implement tracking mechanisms to assess branding effectiveness and standardize processes.">
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  • Vendor & Operations Coordination:">
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    • Establish and manage relationships with key vendors and suppliers for printing, uniform manufacturing, and branding execution.">
    • Coordinate with operations teams to ensure timely and proper implementation of branding across locations.">
    • Regularly audit and assess branding quality and maintenance in buses and physical locations.">
    ">
  • Offline Marketing & Activations:">
    • ">
    • Conceive and execute impactful offline marketing initiatives, including hoardings, transit branding, bus stop branding, and agent activations.">
    • Identify and capitalize on opportunities to enhance our presence across cities through on-ground branding executions.">
    • Design innovative branding activations at high-traffic terminals and bus lounges.">
    • Track the effectiveness of offline campaigns and optimize strategies for improved engagement and ROI.">

Requirements:

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  • A minimum of 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.">
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.">
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.">
  • Ability to manage multiple projects simultaneously and work effectively with cross-functional teams.">
  • Strong negotiation and relationship management skills for vendor coordination.">
  • Detail-oriented individual with a passion for brand consistency and execution excellence.">

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