Senior Business Insights Specialist

5 days ago

Hyderabad Secunderabad Telangana Mumbai, India beBeeDigitalAnalyst Full time US$ 90,000 - US$ 1,20,000
About the Role

This is a challenging opportunity as a Senior Digital Analyst where you will utilize web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities.

  • Utilize data analysis to drive digital feature wishlist (s) and roadmap with product managers, fostering strong data-driven decision making; continually draw insights to drive (or challenge) digital backlog.
  • Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured.
  • Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements.
  • Analyze complex data sets to develop the analytics, measurement, and tracking strategy for the website and digital campaigns.
  • Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management.
  • Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website.
  • Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up.
  • Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge.
  • Serve as a trusted consultant for digital analytics strategy.
About You

You're a fit for the role of Senior Digital Analyst, if your background includes:

  • Bachelor's or Master's degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data-centric disciplines.
  • 6 to 8 years experience in marketing or digital analytics roles.
  • 3+ years of hands-on web analytics experience with Adobe Analytics.
  • Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis.
  • Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation.
  • Strong work ethic, attention to detail, ability to own and drive work forward, communication.
  • Positive attitude, adaptable to change.

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