
Brand Strategist
5 days ago
This role will play a pivotal part in shaping the brand narrative, driving top-of-funnel engagement, enabling frontline sales and deepening customer relationships. This role requires strategic thinking, creativity and strong business acumen to achieve ambitious goals.
Roles & Responsibilities:
- Brand Building
- Create awareness, preference and credibility among buyers, sellers, channel partners and internal stakeholders.
- Manage integrated media plans across ATL, BTL and Digital, optimizing spend for impact.
- Champion brand consistency across all touchpoints and lead external partners/agencies with strong ownership.
- Channel Engagement
- Create innovative and efficient GTM plans across key accounts, product categories and financial programs.
- Build partnerships with relevant trade bodies and local associations to expand influence and recall.
- Demand Generation & Revenue Maximisation
- Develop and execute programs to drive Top of the funnel leads and pipeline for different customer segments, product categories and financing programs.
Key Skills and Qualifications:
- Strategic Thinking
- Creativity
- Strong Business Acumen
- Innovative Problem Solving
- Excellent Communication Skills
Benefits:
This role offers opportunities for growth and development, collaboration with a talented team and a competitive compensation package.
Others:
We are committed to providing a diverse and inclusive work environment that fosters innovation and creativity.
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