User Growth Lead

5 days ago

Kerala, India beBeeAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

Job Role: Acquisition Specialist

We are seeking a highly skilled and experienced User Acquisition Manager to lead our user acquisition efforts. As a key team member, you will be responsible for developing and executing strategies to acquire new users and drive revenue growth.

Key Responsibilities:

  • Set up and optimize campaigns on Meta, Google Adwords, and Apple Search Ads.
  • Build, track, and optimize user acquisition campaigns.
  • Develop performance reports and communicate results to partners.
  • Analyze and act on campaign performance based on ROI, ROAS, and projected LTV.
  • Work with the design team to develop creative assets for advertising campaigns.
  • Collaborate with the engineering team to ensure accurate attribution and report generation.
  • Lead and mentor junior team members.
  • Cross-functional collaboration across marketing, creative, analytics, and product teams.
  • Oversight of day-to-day operations of the UA team.

Requirements:

  • 5+ years of relevant experience in user acquisition, preferably in mobile games.
  • Demonstrated team leadership experience, including mentoring and guiding team members.
  • Entrepreneurial mindset with ability to take ownership.
  • Excellent data analysis skills and experience working in a metrics-driven role.
  • Practical working knowledge of tracking technologies, methods, and UA KPIs.
  • Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc.
  • Ability to optimize available resources to achieve desired outcomes.
  • Strong math skills and attention to detail.
  • Bachelor's/Master's degree in math, marketing, or finance.

About This Opportunity:

We are looking for talented individuals to join our team. If you are passionate about user acquisition and have what it takes to succeed, we encourage you to apply.

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