Career Marketing Specialist
5 days ago
Job Title: Career Marketing Specialist
About the Role:
We are seeking a talented Career Marketing Specialist to join our team at CL Educate Ltd. This role is responsible for developing and executing marketing campaigns to drive qualified traffic to our front door.
Key Responsibilities:
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with various organic and paid acquisition channels, including content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements and Skills:
- Demonstrable experience in marketing, along with the potential and attitude required to learn.
- Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
- Solid knowledge of website analytics tools, including Google Analytics, NetInsight, Omniture, and WebTrends.
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Why Join CL Educate Ltd.?
We value creativity, innovation, and collaboration. As a Career Marketing Specialist, you will have the opportunity to work with a talented team of professionals who share your passion for marketing and education.
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