Senior Campaign Strategist

3 days ago

Guntur, Andhra Pradesh, India beBeeGeneralManager Full time ₹ 1,30,65,480 - ₹ 2,09,42,400

About the Role:

We are seeking a skilled General Manager to lead our team. As a key member of our organization, you will play a crucial role in shaping our governance and political campaigns.

The ideal candidate will have a deep understanding of Indian politics, history, and socio-economic issues. You will be responsible for developing and executing compelling communication strategies and narratives for political, policy, and election campaigns.

Key Responsibilities:

  • Strategic Communications & Narrative Development: Develop and execute compelling communication strategies and narratives for political, policy, and election campaigns.
  • Digital Strategy & Advertising: Oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI.
  • Content Ideation & Oversight: Build and lead a team of creators to produce a high volume of engaging and platform-native content (from ideation to final deliverable), including Shorts and long-form videos.
  • Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.
  • Audience Analytics: Dive deep into YouTube Studio analytics to understand audience retention, traffic sources and demographics, using insights to inform future content.
  • Content Innovation: Stay ahead of YouTube trends, experiment with new formats (e.g., live streams, premieres, community posts) and analyze competitor channels.
  • Creator Collaborations: Identify and build relationships with relevant YouTube creators to collaborate on projects and expand the reach.
  • Crisis Communication Preparedness: Develop and support the implementation of crisis communication plans as needed, ensuring timely and effective response management.
  • Stakeholder Engagement: Collaborate effectively with internal teams, external agencies and other stakeholders.

Required Skills and Qualifications:

  • Political Acumen: Deep understanding of Indian politics, history, socio-economic issues, and current affairs.
  • Professional Experience: 8-10 years in communications, video production or channel management, ideally in media (journalism, news reporting), a PR/communications agency, public affairs, or a political/advocacy setting, with demonstrable success in growing and managing a significant YouTube channel.
  • YouTube Expertise: You are an expert on all things YouTube. You have a deep understanding of the YouTube algorithm, content strategy and SEO.
  • Video Storytelling: Strong ability to craft compelling political narratives for video, from scripting to guiding the final edit. Experience in news reporting or documentary production is a plus.
  • Project Management: Skilled in managing video production workflows, creative teams (editors, creators), and project timelines.
  • Adaptability & Resilience: Thrives in fast-paced, high-stakes environments, with a proactive, hands-on approach and a strong sense of ownership.
  • Proactive & Hands-On Approach: Willingness to roll up one's sleeves and get work done, even when it is outside the direct scope of the job, with a strong sense of ownership.
  • Exceptional Communication Skills: Strong ability to craft clear, concise, and persuasive narratives for diverse audiences. Excellent English and Hindi written and verbal skills.
  • Familiarity with Analytics Tools: Understanding of YouTube Studio is essential.

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