Digital Performance Specialist
2 weeks ago
We are seeking a highly experienced individual to optimize and scale our digital performance across global markets.
- Lead end-to-end analysis of paid media channels (Google, Meta, TikTok).
- Develop advanced dashboards and reporting frameworks for leadership visibility.
- Translate complex data into strategic recommendations that drive measurable business growth.
- Collaborate with Paid Media Managers, Growth Marketing, and Data Science teams.
- Conduct in-depth analyses on attribution models, conversion paths, and media mix optimization.
Key Responsibilities:
Requirements- 7+ years of proven experience in performance marketing, media analytics, or digital growth roles.
- Strong command of digital ad platforms: Google Ads, Meta, TikTok.
- Proficiency in advanced analytics & BI tools: Looker Studio, Tableau, Power BI, SQL.
- Solid understanding of attribution modeling, incrementality testing, and ROI forecasting.
- Exceptional analytical skills with the ability to connect performance data to strategic business outcomes.
- Strong communication skills to present findings and influence senior stakeholders.
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