Product Lead

3 days ago

Salem, Tamil Nadu, India beBeeFrontend Full time ₹ 8,00,000 - ₹ 15,00,000
Product Manager Frontend Job Description

This position is responsible for owning the look, feel, and performance of our website.

Main Responsibilities:
  1. Define and own the website frontend roadmap aligned with business objectives.
    • Create a user-centric vision for the website's frontend and deliver it in collaboration with tech/design teams.
  2. Content & Creative Strategy
  • Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
  • Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
  • Own the content calendar to ensure timely execution of campaigns.
  1. Feature Launches & Experimentation
  • Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
  • Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
  • Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
  • Track outcomes of experiments and scale successful initiatives.
  1. Performance Tracking & Insights
  • Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
  • Build performance dashboards and deliver actionable insights to leadership.
  • Continuously improve frontend performance and user experience based on data and testing outcomes.
  1. Cross-Functional Leadership
  • Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
  • Collaborate with engineering and design teams to prioritize frontend features and improvements.
  • Act as the voice of the user, ensuring customer-centric thinking in all website decisions.

Key Performance Indicators:

  • Website performance: +10–15% improvement in speed and responsiveness.
  • Campaign execution: 100% on-time rollout of content and creative updates.
  • Engagement uplift: Increase CTR and session duration through new features and personalization.
  • Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements.
  • Experimentation cadence: At least 2 experiments per month with documented learnings.

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