Marketing Mix Modeling Consultant

5 days ago

Vadodara, Gujarat, India beBeeMarketingMixModeling Full time ₹ 15,00,000 - ₹ 25,00,000
Marketing Mix Modeling Expert

We are seeking a highly analytical and experienced professional to join our Analytics team, specializing in Marketing Mix Modeling (MMM). This role involves leading projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

Key Responsibilities:
  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D as needed to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.
Required Skills and Qualifications:

To be successful in this role, you will need:

  • A graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • A strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.
  • Ability to work independently as well as in a team-oriented environment.
  • Exposure to other analytics domains (e.g., pricing, forecasting, customer analytics) is a plus.
Benefits:

This role offers a unique opportunity to develop your skills and expertise in Marketing Mix Modeling, while working with a talented team of professionals who share your passion for analytics.

Others:

Please note that we do not consider any applications without a graduate degree or relevant experience in Marketing Mix Modeling.

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