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Senior Marketing Analyst

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Vadodara, Gujarat, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 20,00,000

Job Title: Market Mix Modelling

Key Responsibilities:

  • Act as primary point of contact for client engagements involving market mix modelling.
  • Understand client business challenges, marketing strategy and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development and validation of market mix models using econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate market mix model results with other measurement approaches such as MTA, digital attribution or brand health tracking.
  • Develop and maintain advanced statistical models for marketing mix analysis.

About Company: We are a leading management consulting firm that helps businesses make informed decisions through data-driven insights.

We offer a dynamic work environment where professionals can grow their careers in a collaborative and innovative setting. Our team is passionate about delivering exceptional results and making a positive impact on our clients' success.