High-Impact Performance Marketing Specialist

3 days ago


Kota, Rajasthan, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
About This Role

We're seeking a seasoned Performance Marketer to drive business growth and maximize ROI.

  • Develop and execute high-impact campaigns that exceed targets.

Your Key Responsibilities:

  • Develop and manage Meta Ads campaigns to drive performance and meet objectives.
  • Lead end-to-end campaign execution, including creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Evaluating Campaign Success:

  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refine targeting, bidding strategies, and creative assets.
  • Conduct A/B testing on ad creatives, formats, and audiences to improve performance.

Budget Oversight & Optimization:

  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.

Creative Strategy & Enhancement:

  • Collaborate with creative teams to develop engaging ad formats.
  • Optimize creative assets for engagement, conversions, and campaign performance.

Reporting & Communication:

  • Generate and present campaign reports with actionable insights.
  • Align with stakeholders on objectives, updates, and strategies.

Requirements:

  • Meta Ads Certification (Mandatory)
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.


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