Business Intelligence Lead
22 hours ago
About Us
We are a lifestyle retailer in the footwear and fashion space, offering a diverse portfolio of homegrown and international brands.
Job Overview
This role is at the heart of data-driven decision-making – shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.
Main Responsibilities
- Develop business insights in areas such as promotional effectiveness, elasticity, and customer engagement.
- Define key performance indicators (KPIs) that measure customer lifecycle health, retention, and loyalty.
- Manage the analytics backlog, balancing quick wins with deep-dive strategic analyses.
- Mentor analysts in methodology, prioritization, and problem-solving.
- Explore artificial intelligence (AI) and machine learning (ML) tools for customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT teams to strengthen data infrastructure, governance, and quality standards.
- Communicate insights to leadership and cross-functional teams.
Requirements
- 6+ years of experience in business insights, analytics, or customer intelligence.
- A strong track record in building customer metrics (e.g., retention, repeat, churn, CLTV).
- Hands-on expertise with analytics tools, dashboards, and SQL.
- Experience leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM is a strong plus.
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