Automation Expert
2 days ago
Our company is seeking a skilled Marketing Automation Specialist to join our team. This role will involve managing and optimizing customer relationship management systems and marketing automation platforms.
The ideal candidate will have 3-4 years of experience in CRM management and marketing automation, preferably in the IT Services or technology sector. They should also have strong understanding of data analytics, segmentation, and lead lifecycle management.
Key responsibilities include maintaining data integrity, developing automated workflows, and driving campaign performance through tools like Microsoft Dynamics 365 and HubSpot. The specialist will collaborate closely with marketing and sales teams to enhance lead nurturing, segmentation, and reporting.
The successful candidate will have excellent communication and stakeholder management skills. They will be responsible for monitoring and optimising CRM and automation performance, including lead scoring, segmentation, and conversion tracking, to improve ROI and customer lifecycle management.
They will ensure seamless integration between CRM, marketing platforms, and digital tools, including website forms, analytics, and third-party applications. The specialist will support the implementation of SEO and content strategies by ensuring CRM and automation systems capture and reflect user behaviour and engagement data.
They will generate and analyse reports on campaign performance, user journeys, and CRM health to provide actionable insights and recommendations. Additionally, they will integrate and analyse digital tools and platforms such as Google Analytics (Universal/GA4), HubSpot, Microsoft Dynamics 365, Microsoft Clarity, and SEMrush to support marketing operations.
Requirements-
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