Digital Marketing Strategist
2 weeks ago
Job Title: Experienced PPC Expert
About the Role:
- Develop and lead the execution of paid search campaigns across multiple channels.
- Monitor budget for paid search campaigns and oversee company accounts on search platforms.
- Drive online traffic and sales to our web and mobile properties.
- Develop and manage digital marketing campaigns on Google and other ad networks.
- Track KPIs and produce valuable reports for senior management.
- Drive innovation and process improvements to enhance campaign performance.
- Experience with Google Analytics for in-depth analysis of account performance.
- Run A/B split tests for landing pages and ad copy.
- Work with dynamic search ads, remarketing, and dynamic remarketing.
- Oversee audience targeting and keyword selection.
- Identify opportunities to reduce click fraud.
- Stay up-to-date with the latest SEM and PPC trends.
- Maintain strategic partnerships with vendors and PPC ad platforms.
- Develop campaigns across various channels, especially social networks.
Requirements:
- Proven PPC skills, optimization techniques, and bid management.
- Experience with content management systems (e.g., WordPress).
- Sound knowledge of online analytics tools (e.g., Google Analytics, Web Trends, Tableau).
- Familiarity with various online marketing platforms (e.g., Facebook, AdWords, Yahoo).
- Sound knowledge of digital marketing and SEO principles.
- Sound knowledge of XML and HTML.
- Advanced knowledge of Microsoft Excel and PowerPoint.
- Excellent writing proficiency and content creation skills.
- Creative Thinking.
Company Overview:
SIB Infotech is a leading provider of digital marketing services.
Location: Delhi, Janakpuri West
Experience: 3 to 6 years
Salary: ₹20,000 - ₹50,000 per month
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