
Senior Digital Marketing Specialist
4 days ago
A seasoned digital marketing leader is sought after to spearhead and optimize Meta ad campaigns, driving results through strategic planning and execution.
Key Responsibilities:
- Plan, launch, and optimize paid campaigns across Meta Platforms.
- Manage a full-funnel performance marketing strategy, encompassing audience targeting, A/B testing, creatives, copy, and landing pages.
- Cultivate collaboration with design, brand, and product teams to craft compelling ad experiences.
- Maintain vigilant monitoring and analysis of campaign performance, taking action to enhance CTR, conversion rates, CPA, and ROAS.
- Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, and dashboards.
- Stay current on the latest ad platform features, trends, and algorithm changes.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 3-4 years of hands-on experience managing Meta Ads campaigns for B2C or travel brands.
- Demonstrated ability to manage budgets and achieve strong ROAS.
- Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
- Analytical and detail-oriented with strong Excel/Google Sheets skills.
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