Search Engine Optimization Lead
5 days ago
Job Description
As an SEO Executive at Appinventiv, you will play a crucial role in driving our online presence through effective search engine optimization and marketing strategies.
Main Responsibilities:
- Perform keyword research using specialized software to identify opportunities for growth.
- Analyze websites to provide actionable recommendations for improvement.
- Monitor website traffic and search engine rankings, adjusting strategies as needed.
- Utilize expertise in custom CMS or WordPress to maintain and enhance our website's content.
- Regularly update outdated content to ensure it remains relevant and engaging.
- Ongoing optimization of web pages across desktop, tablet, and mobile platforms.
- Closely monitor Google algorithm updates to adapt and improve SEO strategies.
- Stay current with industry trends and best practices in search engine optimization.
Essential Qualifications:
- Proven expertise in SEO tools such as Ahref, Keyword Planner, and Ubersuggest.
- Strong proficiency in Guest Posting (GP) techniques.
- Demonstrated ability to create high-quality reports and analyze data effectively.
- Competitor research skills to inform strategic decisions.
- Familiarity with Off-page optimization methods.
- Hands-on experience with On-page website optimization.
- Proficient in Google Analytics and Google Search Console.
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