Search Engine Optimization Lead

5 days ago


Noida, Uttar Pradesh, India Appinventiv Full time

Job Description

As an SEO Executive at Appinventiv, you will play a crucial role in driving our online presence through effective search engine optimization and marketing strategies.

Main Responsibilities:

  1. Perform keyword research using specialized software to identify opportunities for growth.
  2. Analyze websites to provide actionable recommendations for improvement.
  3. Monitor website traffic and search engine rankings, adjusting strategies as needed.
  4. Utilize expertise in custom CMS or WordPress to maintain and enhance our website's content.
  5. Regularly update outdated content to ensure it remains relevant and engaging.
  6. Ongoing optimization of web pages across desktop, tablet, and mobile platforms.
  7. Closely monitor Google algorithm updates to adapt and improve SEO strategies.
  8. Stay current with industry trends and best practices in search engine optimization.

Essential Qualifications:

  • Proven expertise in SEO tools such as Ahref, Keyword Planner, and Ubersuggest.
  • Strong proficiency in Guest Posting (GP) techniques.
  • Demonstrated ability to create high-quality reports and analyze data effectively.
  • Competitor research skills to inform strategic decisions.
  • Familiarity with Off-page optimization methods.
  • Hands-on experience with On-page website optimization.
  • Proficient in Google Analytics and Google Search Console.


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