Search Engine Optimization

4 days ago

Noida, Uttar Pradesh, India Azeus Convene Full time
● A passion for digging into websites and searching problems of unknown

origin to identify root causes and specify the techniques, tools, or teams

required to solve them.

● The ability to blend, synthesize and interpret data from multiple sources such

as crawls, log files, search consoles, analytics, and internal databases to

make recommendations for optimization and technical adjustments.

● A solid foundation of SEO principles from semantics and search intent to

SERP features and link equity.

● A deep understanding of technical SEO factors for large sites: architecture,

canonicalization and redirects, internal linking, markup and schema,

dynamic/asynchronous content, UI/UX, and performance.

● Confident and can communicate well with a combination of humility and

eagerness to collaborate with teammates. We want a specialist that we can

learn from.

As an SEO Specialist you will:

● Improve clients rank in major search engines

● Master architecture, taxonomy, and technical constraints of our B2B websites.

● Track and analyse technical factors affecting search visibility and index

coverage, providing insight and recommendations for improvement.

● Discover, document, and report on potential systemic technical problems in

indexability, canonicalization, redirects, HTTP errors, etc.

● Track and report on search robot activity through log file analysis.

● Identify website performance and crawlability issues and opportunities,

through the analysis of sitemaps, crawl goals, page rendering, and timing.

● Work with our product owner and development teams to execute changes

that help search engines crawl and index our site more effectively.

● Check on On-Page(copywriting, internal linking, etc.) and Off-Page

(link-building, guest posting, etc.) SEO.

● Develop new methods, reports, and tools to help the SEO team work more

effectively and efficiently.

● Investigate and analyze the SEO strategies of our competitors, particularly

under-the-hood exposing gaps that may pose threats or opportunities.

Your Profile:

● Bachelor's degree in IT, Engineering, Marketing , or equivalent.

● Anownerwith3+years of experience in hands on display and video

advertising, media buying, and brand lift studies, ideally at a B2B Tech

company (or client).

● Previous experience with B2B SaaS websites.

● Previous professional experience driving B2B/B2C acquisition with

campaigns across Paid Social

● You are an excellent communicator and creative thinker, with an ability to use

data to inform all decisions

● Proficiency in marketing automation to generate traffic, convert visitors into

leads, and then nurture them (using dynamic workflows) into converted

customers.

● Experience building a comprehensive Digital Marketing strategy from the

ground up, applying strategies of non-traditional creative solutions, funnel

optimization, and growth

● Proven success managing Online Marketing and CPC, CPA, and CPM cost

models on Paid Social.

● Strong analytical skills for robust data-driven decision making with experience

in distilling volumes of data into simple KPIs and tracking, telling stories using

data.

Requirements

● Proficiency with Google Analytics, Excel, Super metrics or Superset, Native ads

(Taboola, Bing, etc), Facebook Business Manager, LinkedIn Business Manager,

Google Ads (all products), Data Studio, Growth Ops (paid media routine)

Demand Side Platform (DSP), and Data Management Platform (DMP).

Additional Requirements:

● Expertise in Google Search Console and Google Analytics.

● Proficiency with Microsoft Clarity or Chrome Developer Tools for on-page and

performance analysis.

● Thorough understanding of the SEO implications of enterprise website

technologies.

● Experience in crawling, parsing, extracting data, and analyzing large numbers

of website pages using tools like Screaming Frog.

● Ability to confront the challenges of high-volume automated traffic from bots

and scrapers.

● Working knowledge of HTML, JavaScript, and CSS.

● Working knowledge of recognized SEO toolsets, e.g. SEMRush, Ahrefs, Moz,

Search Metrics, etc.

What's in it for you:

● Competitive pay and comprehensive benefits package

● Opportunity to grow skills as you work alongside experienced digital

marketers and a global team.

Work from home benefits include the essential computer equipment, such as hardware

and software, needed to perform your job. If lacking, Azeus Convene can provide it for

you.

The candidate must be willing to demonstrate proficiency and critical thinking skills

through a mini-project before or during the interview process

Benefits

PF

Work Culture

Hybrid work mode

Medical benifit

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