Web Analytics Specialist

2 days ago

Bikaner, Rajasthan, India beBeeDataDriven Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title

A data-driven Web Analyst is required to lead the end-to-end tracking and analytics setup for our web platform.

  • Role: Data-Driven Web Analyst
  • Location: Bangalore
  • Experience: 6 to 12 years
  • Job Type: Full Time Employment
About Position

We are seeking a skilled professional to design and implement a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

  • Key Responsibilities:
    • Design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
    • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
    • Define and implement event tracking, user flow analysis, and conversion tracking.
    • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
    • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
    • Optimize tracking for multi-step conversion funnels.
    • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
    • Ensure tracking accuracy through testing and debugging of event implementations.
    • Validate data integrity and troubleshoot inconsistencies.
    • Build real-time reporting dashboards in Mixpanel.
    • Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.
    • Partner with developers to ensure accurate implementation of tracking scripts.
    • Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
    • Collaborate with UX and marketing teams to provide insights into user behavior and engagement patterns.
Expertise Required

The ideal candidate will possess the following skills and qualifications:

  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms (e.g., OneTrust).
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws (e.g., GDPR, CCPA) and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • Ability to translate business goals into measurable KPIs.
  • Strong analytical mindset with attention to detail.
  • Proactive approach to problem-solving and continuous improvement.
Benefits Package

We offer a competitive benefits package, including:

  • Competitive salary
  • Culture focused on talent development
  • Opportunity to work with cutting-edge technologies
  • Employee engagement initiatives
  • Annual health check-ups
  • Insurance coverage
Diversity, Equity, and Inclusion

Persistent Ltd. is committed to fostering a diverse and inclusive workplace, welcoming candidates from all backgrounds and abilities.

  • We support hybrid work arrangements and flexible hours.
  • Our office is accessibility-friendly, with ergonomic setups and assistive technologies.
  • We celebrate diversity and promote equal opportunities.

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