Beauty Skincare Influencer Partnership Specialist

12 hours ago


Jamnagar, Gujarat, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 12,00,000
Job Overview:

Sotrue, a pioneering glow-first beauty brand, aims to redefine the concept of radiance. By crafting effortless skincare–makeup hybrids tailored to Indian skin tones and climates, they aim to make beauty simple, accessible, and inclusive.

As an Influencer Marketing Executive, you will drive strategic influencer partnerships to amplify Sotrue's presence across platforms like Instagram, YouTube, and beyond.

Key Responsibilities:
  • Develop bespoke influencer marketing strategies for Sotrue's beauty, skincare, & grooming categories.
  • Identify, engage, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan & execute targeted campaigns around product launches, festive seasons, and ongoing initiatives.
  • Collaborate with cross-functional teams to create compelling influencer briefs and ensure brand cohesion.
  • Negotiate contracts, manage budgets, and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay abreast of trends in the beauty & personal care influencer space to maintain Sotrue's competitive edge.
  • Maintain a structured influencer database with performance metrics.


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