Senior Influencer Marketing Strategist

10 hours ago


Jamnagar, Gujarat, India beBeeInfluencer Full time ₹ 15,00,000 - ₹ 25,00,000
Role Overview

We are seeking a seasoned influencer marketing expert to join our team as a Senior Executive.

The ideal candidate will possess in-depth knowledge of the influencer landscape, social media platforms, and campaign management.

Responsibilities include developing and executing influencer campaigns that align with brand objectives, collaborating with influencers to create engaging content, and analyzing campaign performance to optimize future initiatives.

Key Responsibilities
  • Influencer Outreach & Campaign Management:
    • Identify, onboard, and manage relationships with influencers across various social media platforms.
    • Develop and execute influencer campaigns to align with brand goals and key performance indicators (KPIs).
  • Content Strategy & Execution:
    • Collaborate with influencers to create authentic, engaging, and brand-aligned content.
    • Ensure that content adheres to the brand guidelines and is optimized for performance.
  • Data Analysis & Reporting:
    • Track and analyze campaign performance, including reach, engagement, and ROI metrics.
    • Provide detailed reports and insights to optimize future campaigns.
  • Cross-Functional Collaboration:
    • Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
    • Coordinate with agencies to execute campaigns effectively.
  • Market Research & Trend Analysis:
    • Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
    • Identify emerging influencers and innovative campaign ideas.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
  • Strong understanding of social media platforms and influencer landscape.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Passion for beauty, skincare, and wellness products.


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