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CRM Marketing Specialist

1 month ago

Hyderabad, Telangana, India 451 Discovery Comm. India Full time
Job Title: CRM Engineer II

About the Role:

The CRM Engineer II will be responsible for building and overseeing Customer Relationship Marketing campaigns to drive revenue for Warner Bros. Discovery. This role will join the Warner Bros. Studios Marketing Operations team, supporting all brands in the Warner Bros. umbrella, including WB films in theatrical and home entertainment, DC studios, Consumer Products, etc.

Key Responsibilities:

  • Develop and implement CRM campaigns through emails, push notifications, and in-app messages.
  • Collaborate closely with Marketing and Operations teams to ensure campaign success.
  • Analyze campaign outcomes and produce detailed reports, making recommendations for future optimizations based on performance data.
  • Maintain a clear and comprehensive marketing campaign calendar and facilitate ongoing testing strategies to enhance campaign performance.
  • Regularly gather and consolidate campaign data to present actionable insights and performance metrics to senior management.

Requirements:

  • 2-5 years of experience in email and mobile marketing or closely related fields.
  • Proficiency with Salesforce Marketing Cloud, Braze, or similar CRM platforms.
  • Strong understanding of HTML and templates for CRM communications.
  • Experience building customer journeys and knowledge of how to leverage lifecycle marketing principles to maximize CRM program ROI.
  • Understanding of international privacy regulations (GDPR, CCPA, etc.) and how they impact CRM program strategy.
  • Ability to analyze data and synthesize findings using tools like Excel or Tableau.
  • Ability to manage multiple projects simultaneously in a deadline-driven environment.

Preferred Qualifications:

  • Experience in performance or direct response marketing, ideally within a large consumer-focused brand.
  • Demonstrated experience driving key business KPIs through innovative approaches to CRM strategy and execution.
  • Experience designing, implementing, and analyzing AB testing frameworks for CRM.
  • Working knowledge of SQL strongly preferred.
  • Experience with data analysis in Python or R a strong plus.
  • Interest in movies, games, and comics is a plus.

About Warner Bros. Discovery:

Warner Bros. Discovery is a premier global media and entertainment company, offering a differentiated and extensive portfolio of content, brands, and franchises across television, film, streaming, and gaming. Our goal is to excite audiences worldwide, and we are on the lookout for passionate individuals who are eager to contribute to our mission of reshaping the future of media and entertainment.

How We Get Things Done:

At Warner Bros. Discovery, our guiding principles are the core values by which we operate and are central to how we get things done. We hope they resonate with you and look forward to discussing them during your interview.