Digital Strategy Lead
6 days ago
We are Colgate-Palmolive Company, a caring and innovative growth company that reimagines a healthier future for all people, their pets, and our planet. With a diverse portfolio of Oral Care, Personal Care, Home Care, and Pet Nutrition brands, we aim to create a positive social impact while driving business growth.
Our commitment to sustainability is evident in our 2025 Sustainability & Social Impact Strategy, which focuses on reducing plastic waste, promoting recyclability, conserving natural resources, and improving children's oral health.
We are an equal opportunity employer and believe in creating an environment where our people feel they belong, are treated with respect, and have the support of leadership to make a meaningful impact.
Purpose:
We are seeking an experienced Digital Strategy Lead - CRM and Data to drive our digital transformation agenda. The successful candidate will partner with cross-functional teams to build first-party data collection opportunities, create acquisition, retention, and engagement programming, and drive brand objectives.
Key Responsibilities:
- Develop and execute data-driven strategies to achieve first-party data objectives
- Partner with Marketing, Customer Marketing, and E-commerce teams to integrate first-party data capture in all activations and programs
- Capture insights from analytics to build consumer marketing strategies for personalization and campaigns
- Drive engagement metrics, including member activation, retention, open rates, CTOR, visits, transactions, and sales
- Work with the agency on day-to-day project management and delivery
- Build strategic partnerships to add value to the program and drive member 1:1 consumer engagement across platforms
- Meet KPIs on first-party data acquisition and enrichment, delivering on efficiency and business outcomes
Requirements:
- 7+ years of experience in data-driven performance marketing, data analytics, and CRM strategy
- Certifications/knowledge in martech stacks, data clouds, journey development, and optimization
- Experience in AI/ML tech is a plus
- Loyalty platforms and methodology experience is preferred
- Strong analytical skills and creativity
- Experience working on D2C projects is a plus
Why Colgate:
At Colgate-Palmolive Company, we offer a unique opportunity to work for a global leader in the consumer goods industry. Our commitment to sustainability, diversity, and inclusion makes us an attractive employer for candidates who share our values.
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