Public Relations and Marketing Liaison

21 hours ago

Solapur, Maharashtra, India beBeeFashion Full time ₹ 2,00,000 - ₹ 2,50,000
Marketing and Public Relations Role

We are seeking a talented professional to fill this key position within our organization.

Key Responsibilities:

  • Create and implement effective marketing strategies to promote designer labels and products.
  • Develop engaging content for social media, blogs, and newsletters to enhance brand visibility and connect with the target audience.
  • Conduct research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth.
  • Build and maintain relationships with fashion journalists, bloggers, and influencers to secure coverage for our designers and collections.
  • Assist in writing and distributing press releases and other communication materials to promote events, launches, and collaborations.
  • Contribute to the development of brand identity by ensuring consistent messaging across all marketing and PR materials.
  • Manage social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance.
  • Track and report the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements.

Required Qualifications:

  • Candidates should have graduated with a degree in business/marketing/fashion from a reputable institution.
  • Candidates are expected to be available for a minimum internship period of 4-6 months.
  • Candidates with experience in high fashion are preferred.

This role involves close collaboration with the founder and networking with emerging fashion designers and creators.

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