Social Media Strategist
3 weeks ago
We are seeking a highly skilled and experienced Social Media Manager to join our team at Peopledeck. As a key member of our communications team, you will be responsible for developing and implementing comprehensive social media strategies to enhance our online presence and engagement.
Key Responsibilities:- Develop and implement social media strategies to grow our online presence and audience engagement
- Analyze and report on social media performance metrics to assess the effectiveness of campaigns and make data-driven adjustments
- Stay informed about updates to algorithms across all social media platforms
- Produce high-quality, compelling content, including posts, graphics, videos, and articles that resonate with our target audience
- Collaborate with our team to ensure content aligns with our messaging and brand
- Actively engage with followers, respond to inquiries, and manage online communities to foster positive relationships and encourage dialogue
- Monitor social media trends and adapt strategies to leverage current events and relevant discussions
- Develop and maintain relationships with media representatives and influencers to secure coverage and increase visibility
- Draft press releases, statements, and other communication materials that reflect our values and initiatives
- Monitor public sentiment and address any negative press or social media backlash effectively and professionally
- Develop crisis communication strategies as needed
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field
- Proven experience managing social media platforms for public figures or organizations
- Strong writing, editing, and communication skills, with the ability to craft messages that resonate with diverse audiences
- Familiarity with social media analytics tools and PR measurement techniques
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong interpersonal skills and the ability to maintain professionalism under pressure
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