Marketing Campaign Manager

16 hours ago


Bengaluru, Karnataka, India beBeeOperations Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title:

Senior Marketing Operations Specialist

Job Description:

We are seeking an experienced marketing operations specialist to join our team. As a senior marketing operations specialist, you will be responsible for managing the day-to-day activities of our marketing campaigns. This includes analyzing data, troubleshooting issues, and optimizing campaign performance.

Required Skills and Qualifications:
  • 4+ years of experience working with performance marketing/advertising and programmatic advertising technologies (DSPs, SSPs, DMPs, deal IDs, RTB etc)
  • Understanding and experience working with 3rd party tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc
  • Able to analyze data, troubleshoot issues with tracking parameters
  • In-depth knowledge of ad-server, ad networks and the online advertising industry
  • Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points
  • Experience in setting up campaigns and managing campaign performance independently
  • Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-servers
  • Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics
  • Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations
  • Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc)
Benefits:
  • Opportunity to work with a dynamic team
  • Professional development and growth opportunities
  • Competitive salary and benefits package


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