Marketing Campaign Manager

10 hours ago

Bengaluru, Karnataka, India beBeePerformance Full time ₹ 1,00,00,000 - ₹ 2,50,00,000
Job Title: Marketing Campaign Manager

We are seeking a skilled Performance Marketer to lead and optimize Meta ads campaigns.

Main Responsibilities:

  • Develop, launch, and optimize paid campaigns across various platforms.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Collaborate with cross-functional teams to craft compelling ad experiences.
  • Continuously monitor and analyze campaign performance and take corrective action to improve CTR, conversion rates, CPA, and ROAS.
  • Work closely with design & content teams to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics and Meta Ads Manager.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Manage ad budgets efficiently and effectively.
  • Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
  • Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager and audience retargeting.
  • Analytical and detail-oriented with strong Excel skills.

This is an excellent opportunity to leverage your expertise in digital marketing and drive business growth.

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