Strategic Digital Marketing Specialist

5 days ago


Bengaluru, Karnataka, India Ridaex Systems - India Full time

A strategic digital marketing specialist plays a pivotal role in maintaining a brand's online and offline presence. This involves working on various marketing campaigns, researching trends, strategizing with professionals, and creating engaging content to drive organisational growth.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies, incorporating SEO/SEM, influencer marketing, TV commercials, email, social media, and YouTube advertising campaigns
  • Design, build, and maintain our social media presence to foster brand awareness and engagement
  • Analyse market trends and insights to optimise spend and performance
  • Craft innovative growth strategies by staying up-to-date with industry developments
  • Plan, execute, and measure experiments and conversion tests to enhance customer experience
  • Collaborate with internal teams to create landing pages and optimise the user experience
  • Panels with agencies and vendor partners to ensure seamless project execution

Qualifications and Skills

  • Expertise in Adobe Creative Suite, specifically Photoshop and Canva, along with proficiency in content writing
  • Bachelor's degree in Marketing or a related field; freshers are also encouraged to apply
  • Demonstrated understanding of digital marketing concepts and principles
  • Familiarity with HTML for website development
  • Strong analytical and creative skills to drive campaign success
  • Commitment to signing a 2-year contract with the organisation

Compensation and Benefits

  • Competitive salary ranging from ₹2,50,000 to ₹3,50,000 per annum
  • Cell phone reimbursement
  • Internet reimbursement
  • Paid sick time and holidays

Work Schedule

  • Full-time schedule: Monday to Saturday, 9:30 am to 6:30 pm

Estimated Salary: ₹2,90,000 per annum (based on industry standards)



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