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Brand Strategist
2 weeks ago
Define and communicate our brand identity through in-depth analysis of market positioning and consumer behavior. This role involves leading the development of strategic plans to engage target audiences, as well as establishing performance benchmarks and cost considerations.
Key Responsibilities:- Lead a team of marketing professionals working on branding initiatives
- Translate brand elements into actionable strategies and go-to-market plans
- Analyze and report on the performance of all marketing campaigns, assessing ROI and key performance indicators
- Monitor industry trends, conduct market research, and track competitor activities
- Oversee new and ongoing marketing and advertising efforts
- Develop innovative growth strategies to align the organization around the brand's direction, objectives, and tactics
In addition to these responsibilities, it is essential to monitor product distribution, assess consumer reactions, and ensure alignment between the brand and overall business goals.
