Senior Brand Leader

21 hours ago

Rajkot, Gujarat, India beBeeBrandManager Full time ₹ 65,00,000 - ₹ 85,00,000
Brand Manager Role

We seek a skilled Brand Manager to drive brand excellence.

Key Responsibilities:
  • Brand Strategy & Development
    • Define, develop, and execute the brand vision, positioning, and messaging.
    • Ensure alignment of brand identity across all channels and markets.
    • Conduct market research, competitor analysis, and consumer insights to guide brand strategy.
  • Marketing & Campaigns
    • Plan and oversee integrated marketing campaigns across digital, social, print, and PR channels.
    • Collaborate with creative, digital, and media teams to ensure impactful campaign execution.
    • Track campaign effectiveness using KPIs and optimize for maximum ROI.
  • Content & Communication
    • Ensure all content, advertising, and communication reflect brand guidelines and tone of voice.
    • Work closely with PR and social media teams to manage brand reputation.
    • Develop partnerships, sponsorships, and collaborations to enhance brand visibility.
  • Product & Innovation
    • Partner with product, sales, and design teams to align product development with brand goals.
    • Contribute to product launches, packaging design, and customer experience enhancements.
  • Performance & Reporting
    • Monitor brand health metrics, awareness, and engagement.
    • Provide regular reporting to senior management on brand performance and growth opportunities.
Requirements:
  • Bachelor's or master's degree in marketing, Business Administration, or related field.
  • 5+ years of experience in brand management, marketing, or related roles.
  • Proven experience in building and growing strong consumer brands.
  • Strong understanding of digital marketing, social media, and market research.
  • Excellent communication, leadership, and project management skills.
  • Creative mindset with analytical ability to evaluate campaign success.

Preferred Skills:

  • Experience in international markets or multi-brand management.
  • Knowledge of latest marketing technologies and digital trends.
  • Strong negotiation and stakeholder management skills.

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