
Digital Optimization Specialist
18 hours ago
Optimize Digital Performance with Strategic Insights
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- Develop and own advanced dashboards and reporting frameworks for leadership visibility">
- Translate complex data into strategic recommendations that drive measurable business growth">
- Partner with Paid Media Managers, Growth Marketing, and Data Science teams to shape acquisition and retention strategies">
- Conduct deep-dive analyses on attribution models, conversion paths, and media mix optimization">
- Mentor junior analysts and contribute to building data-driven culture within the organization">
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- 7+ years of proven experience in performance marketing, media analytics, or digital growth roles">
- Strong command of digital ad platforms">
- Proficiency in advanced analytics & BI tools">
- Solid understanding of attribution modeling, incrementality testing, and ROI forecasting">
- Exceptional analytical skills with the ability to connect performance data to strategic business outcomes">
- Strong communication skills to present findings and influence senior stakeholders">
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