Executive Insights Manager

2 days ago

Varanasi, Uttar Pradesh, India beBeeInsightsManager Full time ₹ 24,00,000 - ₹ 28,10,000
Job Description

As a seasoned executive, you will play a pivotal role in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

This strategic position requires a dynamic and analytical professional to lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.

  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.

The ideal candidate will possess expertise in crafting compelling narratives for internal stakeholders and developing clear, concise, and strategic insight decks and presentations.

Key Responsibilities:

  • Lead cross-functional teams to align goals and drive cohesive strategies.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.

Preferred Qualifications:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.
  • Prior work in fast-paced environments with content or creative teams.
Required Skills and Qualifications

The successful candidate will possess excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Strong analytical and problem-solving skills are essential, along with the ability to interpret complex data sets and develop actionable insights.

Additional Requirements:

  • Proficiency in statistical analysis and data visualization tools.
  • Knowledge of industry-standard measurement tools and technologies.
Benefits

The role offers a competitive compensation package, including bonuses and benefits. Additionally, the opportunity to work in a dynamic and innovative environment makes this an attractive career move.

Others

The ideal candidate will be passionate about staying up-to-date with industry trends and developments, with a commitment to ongoing learning and professional development.

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