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Marketing Automation Specialist

1 month ago

Pune, Maharashtra, India BMC Software, Inc. Full time

Job Summary

We are seeking a highly skilled Marketing Automation Specialist to join our team at BMC Software, Inc. As a key member of our marketing operations team, you will be responsible for managing our Eloqua instance, ensuring accurate and efficient reporting, and optimizing our marketing processes.

Key Responsibilities

  • Be the go-to expert in our Eloqua instance, ensuring that our back-end process meets standards for accurate and efficient reporting and optimization.
  • Own the administration of certain processes within our MarTech stack, including managing user access, process governance, and providing insight to improve the use of these tools.
  • Work closely with marketing leadership and sales operations to ensure the marketing database is clean, complete, and up-to-date.
  • Create and implement scalable processes to improve current and future processes.
  • Onboard new Martech tools and their integration with existing BMC tools and processes.

Requirements

  • Excellent communication and persuasion skills.
  • Collaborative, detailed, service-oriented, and a solid technical mindset.
  • Ability to translate business objectives into marketing goals, processes, and measurements.
  • Experience in Industry Best Practices for marketing metrics and processes.
  • Power user with Microsoft PowerPoint, Excel, and Visio.
  • 2+ years' experience in B2B marketing working with a sales, marketing, or financial operations team.
  • Experience in Eloqua/Marketo, collaboration tools (i.e. Microsoft Teams), and advanced reporting and analytics tools.

Nice to Have

  • Experience in analytics.
  • Experience in ABM or Demand Generation role in the high-tech industry.
  • BA/BS in marketing, business, or related field, preferred.