Senior Marketing Manager

2 weeks ago


Bengaluru, Karnataka, India PlayShifu Full time

About PlayShifu

PlayShifu's marketing team is a high-energy group of creative and analytical thinkers who bring new ideas, rigorous testing, and high standards to every project.

We are looking for a Senior Manager to define and execute a comprehensive performance marketing and SEO roadmap across Meta, Google, and other channels in multiple global markets. The ideal candidate will have proven proficiency in managing and optimizing campaigns across these platforms.

Key Responsibilities

  • Set the Vision & Roadmap: Define and execute a comprehensive performance marketing and SEO roadmap, focused on ROI and RoAS, across Meta, Google, and other channels in multiple global markets.
  • Optimize Ad Performance: Lead the end-to-end management of paid media campaigns, including channel strategy, audience targeting, bidding, ad placement, and creative testing to drive down CPA and maximize conversions.
  • Develop and Implement SEO Strategy: Craft and execute a robust SEO strategy covering on-page and technical SEO, with a focus on keyword research, meta-tagging, structured data, and page performance optimization tailored to our Next.js tech stack.

Requirements

  • Master's degree in Marketing, Business, Data Analytics, or a related field.
  • Proven proficiency in managing and optimizing campaigns across Meta, Google, and other key channels, with experience in advanced tracking solutions like Meta Pixel, Google Tag Manager, and server-side tracking.
  • Practical experience in SEO best practices for Next.js and Node.js websites, including core web vitals, page speed, and responsive design.

Compensation

$120,000 - $150,000 per year, depending on experience.



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