Marketing Automation Solutions Designer

Job Title

A talented Salesforce Marketing Cloud Developer is sought to join our innovative team. The ideal candidate will be responsible for designing, developing, and maintaining robust marketing solutions on the Salesforce platform.

Responsibilities

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• Design and implement marketing automation solutions using email marketing, push messages, journey builder, automation workflows, and personalized content.">
• Configure and customize Salesforce Marketing Cloud to meet business needs, including data extensions, dynamic content, and subscriber lists.">
• Develop complex SQL queries and data-driven automation processes to manipulate data within Salesforce Marketing Cloud.">
• Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.">
• Build AMP Scripts while creating Email templates and using data from data extensions.">
• Build and Validate HTML and CSS.">
• Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and system performance.">
• Conduct quality assurance testing to validate marketing automation campaigns and journeys.">
• Create Reports and Dashboards to measure KPIs of campaigns">
• Do Root Cause Analysis if KPIs are not achieved">
• Experience in Advertising Studio, Datorama, Einstein Analytics would be a plus.">
• Stay up-to-date with the latest Salesforce features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.">
• Identify and resolve technical issues and provide timely support to end users.">

Requirements

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• Bachelor's degree in Computer Science, Information Technology, or a related field.">
• Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer">
• 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.">
• Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.">
• Proficiency in Salesforce configuration and customization, including data extensions, contact builder, automation workflows, and content builder.">
• Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.">
• Experience with Salesforce APIs and integration methods, including SOAP and REST.">
• Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.">
• Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.">
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.">
• Experience with other Salesforce products, such as Sales Cloud or Service Cloud, is a bonus.">
• Experience with SF Advertising Studio, SF Customer Data Platform, SF Datorama/ Marketing Analytics, SF Einstein / Marketing AI, SF Account Engagement (Pardot) would be a plus.">
• Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously.">

Skills

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• Strong Communication and Collaboration Skills: Excellent verbal and written communication skills are essential for effectively collaborating with stakeholders, technical teams, and end-users.">
• Problem-Solving and Analytical Thinking: Strong problem-solving skills and the ability to analyze complex business requirements and translate them into technical solutions are crucial.">
• Ability to work effectively in a team environment.">
• Strong attention to detail and the ability to work independently.">
• Strong Leadership skills – the ability to influence and inspire across multiple teams and job functions.">
• Flexible, resilient, constructive, organized, and reliable">
• Strong project management skills">

What We Offer

We offer a collaborative work environment that values diversity, inclusion, and innovation. Our team is passionate about delivering exceptional customer experiences and driving business growth through technology.

Our Values

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• Customer Success: Always delight our customers.">
• Trust: Rely on each other.">
• Integrity: Do the right thing, every time.">
• Collaboration: Share resources and work together.">
• Innovation: Keep creating solutions and finding better ways.">
• Inclusion: Support a diverse community where we all belong.">
• Accountability: Be responsible for your success and failure.">

How to Apply

Interested candidates should submit their resume and cover letter outlining their relevant experience and qualifications.