Strategic Brand Ambassador

2 weeks ago

Morādābād, Uttar Pradesh, India beBeeMarketing Full time
Job Title: Influencer Marketing Executive

Sesa Care Private Limited is a leading Indian manufacturer and exporter of Ayurvedic hair care products. Combining the 5000-year-old science of Ayurveda with modern manufacturing practices, they offer authentic and affordable Ayurvedic hair care products worldwide.

This role is for an Influencer & Retention Marketing Executive located in Thane. The specialist will be responsible for developing and implementing influencer & retention marketing strategies, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives.

Influencer Marketing:

  • Scouting influencers (paid, barter) and closing agreements once commercials are approved internally.
  • Understanding influencers' niches and creating first drafts of scripts for review.
  • Coordinating product dispatch with internal teams and influencers.
  • Preparing various reports as per requirement.
  • Sharing ideas on snippet/ads creation.

Retention Marketing:

  • Creating WhatsApp marketing/utility templates and submitting them for approval on Meta.
  • Creating broadcast ideas based on occasions, seasonal requirements, restocking timelines, and regional festivals.
  • Data set creation and refinement for campaigns.

Qualifications:

  • Influencer marketing and social media marketing skills, particularly with YouTube influencers.
  • Sales support and collaboration skills.
  • Excellent written and verbal communication skills.
  • Able to work on-site in Thane.
  • Bachelor's degree in marketing, communication, public relations, or related fields.
  • Experience in the FMCG or beauty industry is beneficial.

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