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Brand Communication Specialist

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Morādābād, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,30,00,000
Job Opportunity

We are seeking a highly skilled individual to lead our brand and communication efforts. The ideal candidate will bring hands-on experience in marketing and integrated campaign execution, particularly in consumer-focused industries like fashion retail.

  • Key Responsibilities:
  • Develop and implement comprehensive marketing strategies across multiple channels to drive business growth.
  • Manage and execute branding campaigns, including influencer partnerships, content creation, and storytelling to enhance brand awareness.
  • Recommend and manage all branding activities to ensure alignment with strategic objectives and corporate guidelines.
  • Promote the brand presence in target markets through various ATL, BTL & trade promotion initiatives.
  • Design and implement multi-channel marketing initiatives to support business goals.
  • Develop innovative packaging solutions and design aesthetics that align with brand identity.
  • Conceptualize creative routes for newly launched products/services and oversee end-to-end execution.
  • Organize events and exhibitions, deploy tactical campaigns, and initiate research projects through reputable agencies.
  • Analyze the performance of branding initiatives and campaigns using key metrics such as ROI, engagement, and brand health.
  • Manage corporate identity, electronic communications, internal communications, events program, publications, and other marketing materials.

Preferred Skills: Media branding, media strategy, Advertising, Brand campaigning, Marcom, ATL, BTL, Promotions, Marketing, Campaigns, Events.