
Senior Brand Leader
2 weeks ago
Job Summary: We are seeking an experienced brand leader to oversee the development and execution of comprehensive brand strategies.
Key Responsibilities:
- Develop and Execute Brand Strategies: Enhance brand presence, market recall, and customer engagement by developing and executing effective brand strategies.
- Ensure Brand Consistency: Maintain brand consistency across all consumer interaction points, including marketing materials, project sites, events, and digital channels.
- Collaborate with Design Agencies: Collaborate with design agencies and vendors to create high-quality, brand-aligned creative assets.
- Conduct Market Research: Conduct market research and competitor analysis to identify opportunities for differentiation and growth.
Required Skills and Qualifications:
- Strong Understanding of Brand Positioning: A strong understanding of brand positioning, marketing communications, and design principles is essential.
- Excellent Communication Skills: Excellent communication and storytelling skills are required.
- Digital Marketing Expertise: Proficiency in digital marketing, media planning, and performance analytics is necessary.
- Vendor Management: Strong vendor and budget management skills are required.
Qualifications and Experience:
- Bachelor's Degree: A Bachelor's degree in Marketing, Mass Media, Communications, or related field is required.
- Experience: 5-8 years of experience in brand leadership, preferably in real estate, lifestyle, or FMCG sectors.
- Proven Track Record: A proven track record of building and sustaining brand identity across diverse channels is essential.
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